Content Marketing
What is content marketing? Content marketing is the creation of valuable, relevant, helpful content used to attract and engage your audience. Your content marketing strategy could involve a variety of the available content types, from articles of interest and email marketing, to ‘How to’ videos. The content marketing mediums that you choose – digital or print – will depend on your message, your audience, and your objectives.
Digital Content Marketing
Digital content marketing refers to the creation and publication of content that will appear on a computer, mobile phone, tablet or other electronic device. It is used to reach target audiences through the Internet, social media channels, email and Apps. Typically, digital content marketing campaigns take the form of website content, email marketing, video, organic social and paid ads.
Offline Content Marketing
Offline marketing, also known as traditional marketing, is exactly that; marketing that is not done through the Internet. This includes awareness and advertising campaigns run on TV and radio, event and in-person marketing, sponsorship, and much more. Print marketing falls under this umbrella, and comes in a variety of forms, such as brochures, leaflets, and billboards. Print campaigns can be targeted in the same way that digital campaigns can, and – contrary to popular belief (particularly among digital marketeers!) – there are ways to track success.
Copy Editing
WiseWords’ Founder, Hannah, started her career as an editor, and copy editing remains among her favourite projects. Having worked in business intelligence publishing, then moving into marketing, Hannah has the expertise to copy edit any written piece, in any style. If you have an idea about the content you want to produce, or have already put it together but are struggling to craft it into shape, let Hannah work her magic.
Proofreading
Proofreading is in Hannah’s blood. She and her brother race during family meals out to find a typo in a menu. Many an in-flight airline magazine has been left decorated with red pen. With three grown-up children, Hannah has proofread more assignments and university dissertations written by them and their friends than she can remember. Hannah has also proofread for museum exhibitions, along with print and digital content. Whatever your content is about, and wherever it will be showcased, you can rest assured it will be given exceptional treatment.
Writing Projects
Do you have a project that needs planning, writing, copy editing or proofreading? Send it our way! Are you struggling to come up with an enticing blog topic, or don’t know where to start with content for your website? Or perhaps you have written a novel that requires copy editing, or a university dissertation that needs to be proofread. Whatever stage your content is at, we can help.
Experts in the Written Word
Hannah has a strong background in written content for marketing, publishing and academic assignments. Content, both online and offline, editorial and marketing is something we’ve been doing – and doing particularly well at – for decades. With this solid foundation, you will be treated to exceptional service. For all other types of content, from design and branding, to photography and videography, we have trusted Partners who can work with you.
Whatever your content project is, and whatever stage from inception to needing a final polish, get in touch to let us know how we can help.