Marketing Consultancy
Do you need help with your marketing plan? Maybe you already have a marketing strategy but it is not bringing in the results you require. Or perhaps you are just starting out on your marketing journey and don’t know which way to turn? When you are parting with resources in terms of time and budget, it is important to put your efforts into the right channels, at the right time, with the right message, to hit the right audience. It can be very confusing to know what to do, which is where WiseWords Marketing comes in.
Creating a Marketing Plan
The first step is for us to get to know your business, inside out. What is the purpose of your marketing activities; is it brand awareness, selling a product or service, or a combination? Who are you targeting? What sets you apart from your competitors? What does return on investment (ROI) look like to you? Fact finding done, we can move onto the plan.
Which Marketing Channels Should I Use?
Armed with the objectives, we can then look at which marketing channels are most suited to achieve your goals. The marketing strategy is coming together. Choosing which marketing channels to use will be based on your objectives and your audience. Budget may come into play here too, for example, if you want to run paid ads or need to hire external resources, such as a designer. With marketing expertise spanning more than two decades, you can rest assured that you will get the best advice on what will work for you.
How Will I Know if My Marketing Strategy is Working?
It is crucial to monitor the results of any marketing campaign, or activity, you run. This will give you your ROI. From the outset you need to decide how much you want to make from every penny you spend. Are you hitting your sales targets? For an awareness campaign, you will have a set budget with clearly defined objectives; have you achieved the results you wanted?
Ongoing Support
The monitoring stage is so important as it will inform future campaigns and marketing activity. If you are reaching the outcomes you want, that is great, let’s continue to build on what we already have. If, however, things haven’t gone so well, we need to know so that the strategy can be tweaked for better performance. Through ongoing marketing consultancy, we can adapt the strategy based on changes in your business, for example new products or service offerings. It also allows us to keep on top of changes in the marketing landscape, such as algorithm updates, which could affect performance.
Why Choose Us for Marketing Consultancy
A Bespoke Marketing Service
Every business is different. What works for one client may not work for another. From the outset of our working relationship, we will take time to learn all about your business and your ways of working. The marketing consultancy you receive will be tailored specifically and uniquely for your organisation.
Actionable Advice
With in-house marketing and agency experience, we have been (and still are!) hands on. From crafting content for websites, to running large paid ads campaigns; from creating daily email campaigns targeted at different audiences, to conducting competitor analyses for clients, we’ve done it all. When you take consultancy from WiseWords, you have the advantage of actionable advice from someone who actually knows how to do it.
Flexible Contracts
The beauty of hiring a Marketing Consultant is the flexibility. Whether you are a large organisation that needs guidance to get their marketing back on track, or a start-up that doesn’t know where to start, we can help. From regular support, to one off sessions, our service can be tailored to your needs and your budget.
A Ton of Experience
We were doing marketing before the digital age exploded, so we can advise on traditional forms of marketing in addition to digital. Having also co-founded and run a digital marketing agency for seven years, it goes without saying that Hannah is an expert in the field. The founder of three businesses to date, she also understands the nuances of business and all that entails. Empathetic by nature, and with so much experience behind her, you will get an excellent service.
Let us give you the guidance you need to make your marketing a success. With practical advice and strategy that you can put into place straight away, contact us today to get the ball rolling.