My first encounter with marketing was in 2003. Moving from an editorial role within an international publisher, to an internal accounts position, I was asked to also maintain our – rather large – website. Imagine hundreds of publications, each with their own web page, with a team of 40 editors working every day to update the publications and to add new ones. Two years later, the Marketing Manager left, and I stepped in.

Back then, much of my work was on printed brochures, web content, email marketing, managing the marketing team, and reporting to the board. As the world moved on and digital marketing became more prominent, SEO and social media were added to the mix.